#mumsarefine Campaign

Just like anyone, mums will mostly say they’re fine.

The juggle, the mental load and everything else that comes with motherhood is rarely talked about openly, and this is something that needs to CHANGE.

This page is dedicated to sharing the faces and stories of those mums who represent us all. Keep checking back to see new content as the community grows, and learn how to get involved as well.

Tired Mums Coffee

Why is this campaign important?

Mums will mostly say they’re fine. But the juggle, the mental load, the anxiety, the guilt, the hopelessness, the sometimes shame that all Mums feel but rarely talk openly about is something we need to CHANGE.

We’re asking our community to get involved and support the campaign by joining us at our events, sharing stories and ultimately raising awareness.

Seeing other people’s stories and realising what’s normal might help someone who is struggling. Motherhood isn’t easy but we’re all in it together.

#mumsarefine

We want to include mums of ALL ages and backgrounds with children of ALL ages and backgrounds.

For us, and for the next generations of mums – LET’S DO THIS

We Need You!

We’ve begun to share videos on our social media channels and now we’re inviting our
community to get involved.
We’d love you to record 3 short videos (max 90 seconds):

Video 1

Share a story from your Motherhood experience.

Maximum of 90 seconds. Check out the campaign videos on our socials as examples.

Beginning: Say you’re sharing your story as part of the Tired Mums Coffee #mumsarefine campaign and why you want to share your story.

Middle: Tell your story – there’s no right or wrong, it’s personal to you, but the chances are somebody else can resonate with your story.

End: Mention something about how Mums will usually say they’re fine.

Video 2

Share your favourite thing about being a Mum.

Maximum of 90 seconds but it’ll probably be a lot shorter!

Video 3

Share a tip that other Mums might find useful.

Maximum of 90 seconds but it’ll probably be a lot shorter

Consent: By submitting a video/story/images you give permission for Tired Mums Coffee Ltd to have full rights to use the video/story/images, and any reproductions or adaptations of the ideos/stories/images for fundraising, publicity or other purposes to help achieve the company’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases, email marketing and funding applications.

Why is this campaign important?

Mums will mostly say they’re fine. But the juggle, the mental load, the anxiety, the guilt, the hopelessness, the sometimes shame that all Mums feel but rarely talk openly about is something we need to CHANGE. We’re asking our community to get involved and support the campaign by joining us at our events, sharing stories and ultimately raising awareness. Seeing other people’s stories and realising what’s normal might help someone who is struggling. Motherhood isn’t easy but we’re all in it together.

#mumsarefine

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